YASU ABOUT US

Welcome to Yasu, a brand inspired by the spirit of peace, calm, and serenity.

At YASU, we recognize that fragrance transcends mere aroma—it's a gateway to cherished memories and profound connections. Our passion lies in crafting scents that transform everyday spaces into sanctuaries of tranquillity and joy.

Our Story

Every YASU fragrance tells a story, drawing inspiration from the world's most captivating scents - Mother nature, to enrich your environment. We aim to turn ordinary moments into extraordinary experiences, fostering deeper connections with yourself and those around you. Our products go beyond superficial aromas, adding a touch of luxury, warmth, and sophistication to your space.

Our Mission

We are committed to enhancing your daily rituals with high-quality, eco-friendly fragrances that soothe, uplift, and inspire. By using the finest natural ingredients and sustainable practices, YASU creates scents that promote well-being and leave a lasting impression. Our products are designed to help you reconnect with yourself and your loved ones, making every breath a memorable one.

Our Promise: A Brand Built onConnection

YASU is dedicated to providing unparalleled experiences through meticulously crafted products suitable for every taste and occasion. We prioritize sustainability by using natural soy blend hand-poured wax for a clean, eco-friendly burn, and 100% German cotton wicks for a natural and safe experience. With each candle, diffuser, and incense, we invite you to pause, reconnect, and Savor the present, offering a journey through scent that speaks to your emotions and tells a beautiful story.

Our Team

  • Meet Amit Chopra, the visionary founder behind our distinguished fragrance and home décor brand. With over thirty years of experience as a seasoned retailer across a variety of industries and renowned brands in India, Amit is a recognized expert in innovative brand development. His exceptional talent for spotting emerging trends and anticipating market needs shapes every facet of our company. As the driving force behind Belle Maison, Amit’s wealth of experience underpins our unwavering commitment to quality, creativity, and distinctive style. Embark on a journey with us, guided by this industry luminary, as we transform everyday spaces into elegant sanctuaries filled with exquisite scents and refined beauty.

  • Mamta Mehrota, Co-founder of Yasu, is an entrepreneur driven by her unique blend of intuition, a passion for travel, and impeccable taste. Her journey into entrepreneurship, deeply rooted in personal experiences, shapes Yasu's essence. From her artful approach to homemaking to the global elegance she brings from her travels, Mamta ensures every Yasu product reflects thoughtful design, uncompromising standards, and a timeless sophistication that resonates with discerning preferences.